Another Useful Tool from Google

Do you ever read those articles suggesting surprising new uses for common household objects? Well, you might not be up for encasing a cut lemon in an old onion bag and rubbing it on your marble countertops (I'm with you there), but you might like to try out a new use for one of Google's tools.

Google's Adwords Keyword Suggestion Tool can be used for keyword development research, but it has another handy use as well.

It'll tell you what Google thinks your website is about. Just feed your website's URL into the tool and click the button, and you get Google's best guess about what you're doing at your website.

For example, Google has the impression that the guys over at FileReplicationPro are involved with this stuff:

backup software, file sync, data backup, file replication, server backup, file synchronization, offsite backup, pc synchronize, data replication, backup, file, software, sync, replication, synchronization

Google is correct. That's exactly what they do. Not suprisingly, they do well for search.

Here's what Google thinks I'm up to at RebeccaHaden.com:

search engine optimization, search engine marketing, search engine, internet marketing, web design, marketing strategy, marketing, seo, design, copywriter, writing

That's correct, too.

On the other hand, parenting bookstore Pages of Parenting is setting up a new website on a DIY platform, and at the moment, Google thinks they're engaged in these things:

parent class, parent resource, parenting course, parent, autism, counseling, children, child, counselor, therapist

It's not exactly false, but notice the complete lack of books on the list. For a bookstore, this isn't a good thing. Neither is it very good that Google associates the site with words like "child" and "children" -- not useful search terms for this site. Pages of Parenting needs to get enough keyword-rich content onto their new website to make sure that the search engines have an accurate impression of what they do. This will signally improve the likelihood of their being offered to someone who actually wants what they have to offer.

It's a good quick check up to see whether your content is misleading the search engines. If so, of course, you can contact me for some improved website content. In any case, it's good to know.

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