We've talked before about the importance of the call to action. You need to let your visitor know -- as instantly as possible -- what you offer and how they can get it.
Sometimes it's not that simple.
This is a work-in-progress page for the hot iPhone app Kosher Cookbook. Let's acknowledge right away that this version of the page doesn't really have that clear call to action. It will. The primary action the visitor is invited to take at this page is simple: buy a $4.99 iPhone app.
This is the only kosher cookbook available for the iPhone, and I think we all know that iPhones are the place where our recipes belong nowadays. If you're a kosher cook, then as soon as you see the tasty pictures, you're going to push the button and download the app.
There's more to it than that.
Appsolute Media, developers of this particular electronic cookbook, plan to make more cookbooks in future. Their Cookshelf app is an elegant platform for the purpose, and they have big plans. So they want people not only to download this cookbook, but to come back in the future and see the new ones.
This website must therefore not just allow people to buy the item, but must also foster a sense of community and bring people back.
Sometimes, you need to look behind the immediate sale, toward your company's future plans. How does your website reflect your company's long-term strategy?
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