Tuesday, December 29, 2009

Website Checkup: the Look

While you're giving your website an end of the year checkup, be sure to look at it. It's your website, you know roughly what it looks like, and it's easy to quit paying attention. Just as your office might be looking a bit untidy or grubby and need tidying up, your website -- especially if you've been making changes yourself -- may have some visual issues.

We're not talking about art or about major design issues here. Just the basics.



The site above is just sort of random and messy. It has a couple of rows of clickable things on the navigation bar, "Some Favorite Links" with just one item, and that in bald html instead of as a nice link, a variety of things on the page with no real visual structure... This site is due for a wash and brush up. It could use a professional designer at this point, but it would be much improved if the owners would just organize and structure it.




The site sampled above has margin problems. This seems like a small thing, and it can be difficult to get right if you're trying to make your own site, but it makes a big difference to the overall look of the page. Get some space between the sections for better readability and a more professional look.




This look is so old-school that it makes your business look as though you just don't keep up. It probably also won't work on some of your visitors' computers. The owners of this site have a new one, now. If yours looks anything like this, you should budget for a redesign.




Speaking of not working, this site probably looks fine to the owners. On another browser, though, they have a mess. Check your site on several browsers before you decide you're happy with it.



The site above is so delicate and subtle that a lot of visitors won't even try to read it. The one below isn't quite as bad, but the level of contrast is still too low. Unless you're quite sure that your customers don't include anyone with limited vision, or any older people, go for strong contrast between your text and background, and use dark text on a light ground.




A little attention to these issues can give your site a cleaner, more professional look for the new year.

0 comments: