First, it's a WordPress site. I blog for several companies at WordPress blogs, but this whole site is WordPress based, something we haven't done before. Jay Jaro designed the logo and some other visual elements. Shan Pesaru at SharpHue customized the Allure theme from Studiopress and also designed some other visual elements.
Second, we've set it up for affiliate marketing. People often ask us about affiliate marketing, and I usually have to tell them, "Well, I don't know anyone who earns anything at it, but I can certainly set it up for you."
I don't consider that a satisfying answer.
So we're planning to use this as a bit of a laboratory for this means of supporting a website. If you were planning on buying something at Amazon anyway, you can click on the link there and give me some data to work with.
I'm going to let you know how that works out. If I learn useful things, I'll share them with you. I'm also going to share with you how the site does in terms of traffic and links and stuff. I remember, the first site I worked on, wishing that there was some data somewhere about how well sites usually did and how long things usually took to give results.
Having worked on a large number of sites by now, I can tell you that there is an incredible range where results are concerned. Some sites are much more successful than others launched at the same time. There are a lot of different factors involved, and I obviously don't share my clients' data.
I'll share the data for this one, though. This is a good quality website where design and content are concerned, but I don't plan to invest large amounts of either time or money in it. I think that'll make it a good lab experiment for the busy business owner, or the individual running a website in his or her spare time. If you've ever been curious about other people's stats, though, here's your chance.
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